AUTO Schedule


Wednesday, January 16

Welcome Reception (The Diplomat Beach Resort)

5:00PM - 7:00PM

VIP Dinner hosted by Gary Vaynerchuk

6:00PM - 9:00PM

Thursday, January 17


7:30AM - 8:30AM


7:30AM - 8:30AM

Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins

8:30AM - 9:00AM

Break Off for Industry Tracks

9:00AM - 9:15AM

9:15AM - 9:55AM

Building a Trusted Local Dealership Brand

59% of customers choose an auto dealership based on reputation. How can you use social and digital media to scale customer service, and give customers a reason to buy other than price? We’ll talk to a panel of established auto marketers to learn key tactics that you can use in shaping your dealership’s brand and building awareness and trust within your local community.


  • David Cortes, VP of Integrated Strategy, VaynerMedia

  • Ryan Huff, Research Analyst, Twitter

  • Denise Casagrande, VP of Marketing, PCG Companies

  • Gabrielle Garrison, Client Solutions Manager, Facebook

  • [Moderator] Wesley Miller, Director of Sales & Channel Partnerships, Contact at Once!

10:05AM - 10:45AM

Social 101: The State of Consumer Attention in 2019

It’s all about attention. Your audience is consuming more media than ever before, across more and more fragmented channels: Facebook, Instagram, Twitter, Pinterest, YouTube... so where should you be spending your time as marketer? How should you be leveraging new technologies like AI, chatbots, and Voice? In this presentation, we’ll discuss the new digital landscape, where you should be doubling down, and take a look ahead at what’s coming around the corner.

Speaker: Avery Durnan, VP of Media, VaynerMedia

10:55AM - 11:35AM

Instagram Story School for Auto (presented by Instagram)

Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.


11:35AM - 12:30PM

Keynote Presentation with John Henry

12:30PM - 1:00PM

Break Off for Industry Tracks

1:00PM - 1:15PM

1:15PM - 1:55PM

The Future of E-Commerce for the Auto Industry

The next generation of car buyers spend more time online than any other, increasingly looking to the internet as their primary channel in researching and purchasing a new car. We’ll dig into the current landscape of auto e-commerce, from Facebook Marketplace to Amazon, and hear tips from experts on how to leverage these important selling spaces to get ahead in marketing to millennials, as well as predictions for the future of online auto sales.


  • Robbie Deeks, Director of E-commerce Revenue, VaynerMedia

  • Andrew Tai, CEO, MotoInsight

  • Nicolle Lamb, VP of Production, Dealer Inspire

  • John Fitzpatrick, President & CEO, Force Marketing & Helix Technologies

  • [Moderator] Darin Lynch, Founder & CEO, Irish Titan

2:05PM - 2:45PM

You Are Here: Leveraging Location Data to Boost Auto Sales

Two thirds of auto dealers use location data to drive sales and better track their marketing efforts. With location-based analytics improving daily, are you up to speed on all of the ways you can use this data in your marketing to close the gap between social media and the physical world? We’ll hear from paid search and digital analytics experts and learn how to leverage this valuable data to grow your bottom line.


  • Jon Morgenstern, VP of Paid Media, VaynerMedia

  • Marina Kitgor, Regional Vice President, Factual Inc.

  • Dan Moore, President, VistaDash

  • Tannis McKenna, Development Manager, Google

  • [Moderator] Drake A. Baerresen, Vice-President and CMO, TurnKey Marketing

Networking & Snack Break

3:00PM - 4:30PM


Deep Dive Sessions at the VaynerMedia Cabana (first come, first serve):

Personal Branding (3:00PM - 3:45PM)

Join Lindsay Blum, Head of VaynerTalent, for a deep dive on personal branding in 2019. In this 45 minute session, a group of 10-15 will be taken through an interactive workshop and learn how to build awareness and equity around your passions, stories, and skills in a way that drives future business opportunities. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).

Creative (3:45PM - 4:30PM)

Join Steve Babcock, VaynerMedia's Chief Creative Officer, for an interactive 45 minute session that teaches you how to create and produce effective creative for the now. This session will cover how to effectively market yourself and your business in today's fragmented landscape, how to hook consumers, how to create content that works, and more. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).

Closing Keynote with Gary Vaynerchuk

4:30PM - 5:00PM


*Schedule subject to change



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