Wednesday, January 16
Welcome Reception (Location TBA)
5:00PM - 7:30PM
VIP Dinner hosted by Gary Vaynerchuk (Location TBA)
6:00PM - 9:00PM
Thursday, January 17
8:00AM - 8:30AM
8:00AM - 9:00AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
9:15AM - 9:55AM
Building a Trusted Local Dealership Brand
59% of customers choose an auto dealership based on reputation. How can you use social and digital media to scale customer service, and give customers a reason to buy other than price? We’ll talk to a panel of established auto marketers to learn key tactics that you can use in shaping your dealership’s brand and building awareness and trust within your local community.
10:05AM - 10:45AM
Social 101: The State of Consumer Attention in 2019
It’s all about attention. Your audience is consuming more media than ever before, across more and more fragmented channels: Facebook, Instagram, Twitter, Pinterest, YouTube... so where should you be spending your time as marketer? How should you be leveraging new technologies like AI, chatbots, and Voice? In this presentation, we’ll discuss the new digital landscape, where you should be doubling down, and take a look ahead at what’s coming around the corner.
10:55AM - 11:35AM
Instagram Story School for Auto (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
11:35AM - 12:15PM
12:15PM - 12:45PM
12:45PM - 1:00PM
Break Off for Industry Tracks
1:00PM - 1:15PM
1:15PM - 1:55PM
The Future of E-Commerce for the Auto Industry
The next generation of car buyers spend more time online than any other, increasingly looking to the internet as their primary channel in researching and purchasing a new car. We’ll dig into the current landscape of auto e-commerce, from Facebook Marketplace to Amazon, and hear tips from experts on how to leverage these important selling spaces to get ahead in marketing to millennials, as well as predictions for the future of online auto sales.
2:05PM - 2:45PM
You Are Here: Leveraging Location Data to Boost Auto Sales
Two thirds of auto dealers use location data to drive sales and better track their marketing efforts. With location-based analytics improving daily, are you up to speed on all of the ways you can use this data in your marketing to close the gap between social media and the physical world? We’ll hear from paid search and digital analytics experts and learn how to leverage this valuable data to grow your bottom line.
Networking & Snack Break
3:00PM - 4:30PM
4:30PM - 5:00PM
*Schedule subject to change
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