Wednesday, January 16
Welcome Reception (Location TBA)
5:30PM - 7:00PM
VIP Dinner hosted by Gary Vaynerchuk (Location TBA)
6:00PM - 9:00PM
Thursday, January 17
8:00AM - 8:30AM
8:00AM - 9:00AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
9:15AM - 9:55AM
Social 101: The State of Consumer Attention in 2019
What does “social” mean in 2019? Established platforms like Facebook and Instagram hold the throne, while more emerging technologies like one-on-one messaging and voice AI are changing where consumers are giving their attention. In this presentation, we’ll lay out the current social landscape and where you can make the biggest impact for your Insurance business, discuss how to approach each platform from a creative and strategic perspective, and look ahead to what’s coming around the corner.
10:05AM - 10:45AM
Selling with Stories: Creating Emotional Connections to Drive Insurance Sales
Facts tell, but stories sell. Storytelling is an underutilized tactic in Insurance sales, yet one of the most effective in proving the value or necessity of your products. We’ll hear from a lineup of creative storytellers about how to create an emotional connection with your audience, and how to leverage that connection to sell insurance products.
10:55AM - 11:35AM
Lead Generation in a Digital World
With the influx of direct-to-consumer models and insurtech disrupters, the process of generating new leads has become more complex. However, today’s digital platforms offer precise data targeting capabilities that can be used to identify qualified leads based on various life events and characteristics. In this session, we’ll talk to lead gen experts to learn how to set up a multi-channel approach on social and digital media that identifies and converts highly qualified leads.
11:35AM - 12:15PM
12:15PM - 12:45PM
12:45PM - 1:00PM
Break Off for Industry Tracks
1:00PM - 1:15PM
1:15PM - 1:55PM
“Trust Funding” and Connecting with Gen-Z
A new generation is entering the insurance world: meet Gen-Z. Gen-Z makes up 25.9% of the United States population, and will grow to one third by 2020. For these consumers, trust is a key factor in purchase decisions, which is why Mintel named “Trust Funding” as a top 2018 Insurance trend (when a company represents transparency, authenticity, and advocacy, and markets itself as having its consumers’ best interests at heart). In this panel, we’ll hear from individuals who have successfully built a brand around trust, and discuss effective business and marketing strategies for selling to Generation Z.
2:05PM - 2:45PM
Instagram Story School for Insurance (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
Networking & Snack Break
3:00PM - 4:30PM
4:30PM - 5:00PM
*Schedule subject to change
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