Wednesday, January 16
Welcome Reception (The Diplomat Beach Resort)
5:00PM - 7:00PM
VIP Dinner hosted by Gary Vaynerchuk
6:00PM - 9:00PM
Thursday, January 17
7:30AM - 8:30AM
7:30AM - 8:30AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
9:15AM - 9:55AM
Social 101: The State of Consumer Attention in 2019
What does “social” mean in 2019? Established platforms like Facebook and Instagram hold the throne, while more emerging technologies like one-on-one messaging and voice AI are changing where consumers are giving their attention. In this presentation, we’ll lay out the current social landscape and where you can make the biggest impact for your Insurance business, discuss how to approach each platform from a creative and strategic perspective, and look ahead to what’s coming around the corner.
Speaker: Matt Guerin, VP of Partnerships, VaynerMedia
10:05AM - 10:45AM
Selling with Stories: Creating Emotional Connections to Drive Insurance Sales
Facts tell, but stories sell. Storytelling is an underutilized tactic in Insurance sales, yet one of the most effective in proving the value or necessity of your products. We’ll hear from a lineup of creative storytellers about how to create an emotional connection with your audience, and how to leverage that connection to sell insurance products.
Steve Babcock, Chief Creative Officer, VaynerMedia
Dani Kimble, CMO, The O’Neill Group
Leila Sundstrom, Producer & Risk Consultant
Taylor Dobbie, Co-Founder, Insurance Soup
[Moderator] Bradley Flowers, Co-Host, The Insurance Guys Podcast
10:55AM - 11:35AM
Lead Generation in a Digital World
With the influx of direct-to-consumer models and insurtech disrupters, the process of generating new leads has become more complex. However, today’s digital platforms offer precise data targeting capabilities that can be used to identify qualified leads based on various life events and characteristics. In this session, we’ll talk to lead gen experts to learn how to set up a multi-channel approach on social and digital media that identifies and converts highly qualified leads.
Jeff Nicholson, Chief Media Officer, VaynerMedia
Preston Schmidli, Co-Founder, Good Vibe Squad Marketing
Brendan Weitz, GM NY & Head of Partnerships, Quora
Tanuj Joshi, CEO & Co-Founder, Eulerity
[Moderator] Carey Anne Nadeau, Founder & CEO, ODN and Host of 'Profiles in Risk'
11:35AM - 12:30PM
Keynote Presentation with John Henry
12:30PM - 1:00PM
Break Off for Industry Tracks
1:00PM - 1:15PM
1:15PM - 1:55PM
“Trust Funding” and Connecting with Gen-Z
A new generation is entering the insurance world: meet Gen-Z. Gen-Z makes up 25.9% of the United States population, and will grow to one third by 2020. For these consumers, trust is a key factor in purchase decisions, which is why Mintel named “Trust Funding” as a top 2018 Insurance trend (when a company represents transparency, authenticity, and advocacy, and markets itself as having its consumers’ best interests at heart). In this panel, we’ll hear from individuals who have successfully built a brand around trust, and discuss effective business and marketing strategies for selling to Generation Z.
Justine Bloom, Chief Strategy Officer, VaynerMedia
Brad Auerbach, Head of Industry, Insurance, Facebook
Douglas Jones, Managing Partners, JAG Insurance Group
Joey Giangola, Managing Editor, Agency Nation
[Moderator] Michael McCormick, Co-Founder, Insurance Soup
2:05PM - 2:45PM
Instagram Story School for Insurance (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
Networking & Snack Break
3:00PM - 4:30PM
Deep Dive Sessions at the VaynerMedia Cabana (first come, first serve):
Personal Branding (3:00PM - 3:45PM)
Join Lindsay Blum, Head of VaynerTalent, for a deep dive on personal branding in 2019. In this 45 minute session, a group of 10-15 will be taken through an interactive workshop and learn how to build awareness and equity around your passions, stories, and skills in a way that drives future business opportunities. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Creative (3:45PM - 4:30PM)
Join Steve Babcock, VaynerMedia's Chief Creative Officer, for an interactive 45 minute session that teaches you how to create and produce effective creative for the now. This session will cover how to effectively market yourself and your business in today's fragmented landscape, how to hook consumers, how to create content that works, and more. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Closing Keynote with Gary Vaynerchuk
4:30PM - 5:00PM
*Schedule subject to change
By purchasing a ticket to Agent2021, you agree that: (a) VaynerProductions, LLC, its parents, affiliates, and subsidiaries and each of their owners, directors, officers, managers, members, employees, agents, and licensees (“VP”) and any authorized event sponsors are permitted to photograph, video, and sound record you and utilize your voice, image and likeness, in whole or in part, in any media whatsoever, in commercial advertising materials in any manner, including promoting VP and any authorized event sponsors; (b) you will not use content that you capture at the Agent2021 (including but not limited to photos, video and/or audio) (collectively, the “Captured Content”) for commercial purposes without the prior written consent of VP; (c) you will not use Captured Content to imply any endorsement or sponsorship of your business, services and/or products by VP; (d) you will not transmit in real-time any video (“livestream”) of any panel or speaker; (e) you are responsible for obtaining all consents, approvals, and releases necessary from any third-party for your use of the Captured Content (including any individuals, trademark owners, etc. appearing in the Captured Content); (f) Captured Content may not be licensed to a third-party for any purposes without the prior written approval of VP; (g) you grant to VP a non-exclusive, worldwide, sub-licensable, royalty-free license to all copyrights associated with the Captured Content; and (h) you will follow the instructions of VP, Agent2021, and venue staff and only access the Agent2021 event area.
By clicking on "Tickets", you understand that you will be instructed to provide us with certain personal data.
If you no longer wish to receive promotional emails or other information from VaynerX please feel free to unsubscribe by clicking on this link