Wednesday, January 16
Welcome Reception (The Diplomat Beach Resort)
5:00PM - 7:00PM
VIP Dinner hosted by Gary Vaynerchuk
6:00PM - 9:00PM
Thursday, January 17
7:30AM - 8:30AM
7:30AM - 8:30AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
9:15AM - 9:55AM
Using Digital Data to Develop New Leads
For mortgage brokers, generating a steady stream of new and qualified leads is your lifeblood. The days of going door to door are over – digital marketing channels provide sophisticated targeting and advertising tools that can be used to generate highly qualified and valuable leads. We’ll hear from a group of experts on some of the most effective and creative tactics and tools for identifying trigger events and generating new leads for your mortgage business.
Jeff Nicholson, Chief Media Officer, VaynerMedia
Todd Bookspan, Founder, Win by Noon
Geoff Zimpfer, Chief Truth Teller, National Mortgage Radio Podcast
Trish Leto, President & Founder, Trish Leto LLC & 5 Minute Lives™️
[Moderator] John Downs, Area Manager, MVB Mortgage
10:05AM - 10:45AM
Social 101: The State of Consumer Attention in 2019
In 2019, social media has fragmented, but that doesn’t mean you need to be on every platform. Which platforms, features, and technologies are the most important for the mortgage industry? This presentation will survey the current digital and social landscape, discuss the strategic and creative opportunities available on each platform, and discuss emerging technologies and features that are must-knows for mortgage marketers.
Speakers: Matt Guerin, VP of Partnerships, VaynerMedia
10:55AM - 11:35AM
Reputation is Everything: Managing Your Online Reviews
Positive customer reviews and recommendations are crucial in aiding new customers as they make a purchase decision. With so many fragmented review channels available, it’s more important than ever to have a unified strategy for obtaining and managing your online and social reviews. In this panel, we’ll dig into strategies from leaders in the Mortgage industry on how to secure more reviews and leverage them to drive new business.
Avery Durnan, VP of Media, VaynerMedia
Pat Kinsel, CEO, Notarize
Jake Fehling, VP of Marketing, Movement Mortgage
Brian Manning, Senior Loan Officer, Guild Mortgage
Scott Harris, CEO & Co-Founder, SocialSurvey
[Moderator] Kristin Messerli, Managing Editor, Mortgage Women Magazine
11:35AM - 12:30PM
Keynote Presentation with John Henry
12:30PM - 1:00PM
Break Off for Industry Tracks
1:00PM - 1:15PM
1:15PM - 1:55PM
Instagram Story School for Mortgage (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
2:05PM - 2:45PM
Building Authority & Trust: A Deep Dive into Content Marketing for Mortgage
With the financial market in constant flux and mortgage clients more heavily valuing research before they buy, it’s never been more beneficial to establish yourself as a trusted source for your clients. Through content marketing, mortgage brokers and lenders can build name recognition, position yourself as an industry expert, display transparency, and build trust. In this session, we’ll dig into how to outline your content market strategy, how to develop creative, and how to measure your success.
Dustin Brohm, Host, Massive Agent Podcast
Jason Frazier, Founder & CEO, The Agent Marketer
Patty Arvielo, President & Co-Founder, New American Funding
Ginger Bell, Education Specialist, Go2Training
[Moderator] Matt Guerin, VP of Partnerships, VaynerMedia
Networking & Snack Break
3:00PM - 4:30PM
Deep Dive Sessions at the VaynerMedia Cabana (first come, first serve):
Personal Branding (3:00PM - 3:45PM)
Join Lindsay Blum, Head of VaynerTalent, for a deep dive on personal branding in 2019. In this 45 minute session, a group of 10-15 will be taken through an interactive workshop and learn how to build awareness and equity around your passions, stories, and skills in a way that drives future business opportunities. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Creative (3:45PM - 4:30PM)
Join Steve Babcock, VaynerMedia's Chief Creative Officer, for an interactive 45 minute session that teaches you how to create and produce effective creative for the now. This session will cover how to effectively market yourself and your business in today's fragmented landscape, how to hook consumers, how to create content that works, and more. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Closing Keynote with Gary Vaynerchuk
4:30PM - 5:00PM
*Schedule subject to change
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