Real Estate Schedule
Wednesday, January 16
Welcome Reception (Location TBA)
5:00PM - 7:30PM
VIP Dinner hosted by Gary Vaynerchuk (Location TBA)
6:00PM - 9:00PM
Thursday, January 17
8:00AM - 8:30AM
8:00AM - 9:00AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
Social 101: The State of Consumer Attention in 2019
Entering 2019, there is more attention focused on the internet than ever before: people spent even more time online in 2018, reaching an average of 5.9 hours per day, including 3.3 hours on mobile. Social platforms continue to improve useability and personalization, while personal data and privacy have become a hot button issue. In this talk, we’ll dive into the current social and digital landscape and discuss where Real Estate agents should be spending their time and efforts to achieve your best business results.
9:15AM - 9:55AM
10:05AM - 10:45AM
Instagram Story School for Real Estate (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
10:55AM - 11:35AM
Personal Brand Building in the Age of Tech
With the rise of real estate tech, buyers can now browse and buy listings all online, without ever calling an agent. So how do you stand out as a Real Estate agent in the age of tech and show your value to prospective clients? We’ll hear from top producing agents on how to use today’s tools to skillfully build an online presence that inspires trust and positions yourself as an expert that will aid buyers in the homebuying process.
11:35AM - 12:15PM
12:15PM - 12:45PM
12:45PM - 1:00PM
Break Off for Industry Tracks:
1:00PM - 1:15PM
1:15PM - 1:55PM
The Influence Effect: Tapping Influencers to Sell More Homes
Nothing sells better than influence. By working with strategic influencers to market and sell homes, real estate agents are able to tap into new spheres of influence, create additional branded content, and reach the right audience. We’ll hear from leaders in the space about how to identify and partner with the right influencers for your brand, and dig into the nuts and bolts of contracting, production, and reporting.
2:05PM - 2:45PM
Marketing to Millennial Homebuyers
For the past five years, Millennials have led all other generations in buying homes, and is the generation most likely to use Realtors. With over one-third of home purchases last year being made by Millennials, it’s essential for your business that you understand how to reach and sell to this group. We’ll hear top tactics from marketing experts that are proven to sell homes to this key group, including media targeting, creative approaches, and more.
Networking & Snack Break
3:00PM - 4:30PM
4:30PM - 5:00PM
*Schedule subject to change
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