Real Estate Schedule
Wednesday, January 16
Welcome Reception (The Diplomat Beach Resort)
5:00PM - 7:00PM
VIP Dinner hosted by Gary Vaynerchuk
6:00PM - 9:00PM
Thursday, January 17
7:30AM - 8:30AM
7:30AM - 8:30AM
Opening Fireside Chat with Gary Vaynerchuk & Matt Higgins
8:30AM - 9:00AM
Break Off for Industry Tracks
9:00AM - 9:15AM
Social 101: The State of Consumer Attention in 2019
Entering 2019, there is more attention focused on the internet than ever before: people spent even more time online in 2018, reaching an average of 5.9 hours per day, including 3.3 hours on mobile. Social platforms continue to improve useability and personalization, while personal data and privacy have become a hot button issue. In this talk, we’ll dive into the current social and digital landscape and discuss where Real Estate agents should be spending their time and efforts to achieve your best business results.
Speaker: Avery Durnan, VP of Media, VaynerMedia
9:15AM - 9:55AM
10:05AM - 10:45AM
Instagram Story School for Real Estate (presented by Instagram)
Whether you're new to Instagram Stories or a seasoned pro, this fun and interactive workshop shows you how to maximize Instagram's in-app toolkit for creative reporting and storytelling. Learn the latest Stories hacks and get inspired by best-in-class examples in this hands-on session.
10:55AM - 11:35AM
Personal Brand Building in the Age of Tech
With the rise of real estate tech, buyers can now browse and buy listings all online, without ever calling an agent. So how do you stand out as a Real Estate agent in the age of tech and show your value to prospective clients? We’ll hear from top producing agents on how to use today’s tools to skillfully build an online presence that inspires trust and positions yourself as an expert that will aid buyers in the homebuying process.
Lindsay Blum, VP of VaynerTalent, VaynerMedia
Chelsea Peitz, National Director of Social Sales, FNF
Peter Lorimer, Founder/CEO, PLG Estates
Danny Hertzberg, Executive VP of Sales, The Jills
Raj Qsar, CEO/Owner, The Boutique Real Estate Group
[Moderator] Dave Dickman, CEO, Tagger Media
11:35AM - 12:30PM
Keynote Presentation with John Henry
12:30PM - 1:00PM
Break Off for Industry Tracks:
1:00PM - 1:15PM
1:15PM - 1:55PM
The Influence Effect: Tapping Influencers to Sell More Homes
Nothing sells better than influence. By working with strategic influencers to market and sell homes, real estate agents are able to tap into new spheres of influence, create additional branded content, and reach the right audience. We’ll hear from leaders in the space about how to identify and partner with the right influencers for your brand, and dig into the nuts and bolts of contracting, production, and reporting.
Jon Morgenstern, VP of Paid Media, VaynerMedia
Dave Dickman, CEO, Tagger Media
Molly McKinley, VP of Marketing, First
Jason Cassity, Realtor, Compass
John C. Tolbert, President/Managing Director, Boca Raton Resort & Club
[Moderator] Christine Beckwith, President & COO, 20/20 Vision for Success Coaching & Consulting
2:05PM - 2:45PM
Marketing to Millennial Homebuyers
For the past five years, Millennials have led all other generations in buying homes, and is the generation most likely to use Realtors. With over one-third of home purchases last year being made by Millennials, it’s essential for your business that you understand how to reach and sell to this group. We’ll hear top tactics from marketing experts that are proven to sell homes to this key group, including media targeting, creative approaches, and more.
Justine Bloome, Chief Strategy Officer, VaynerMedia
Ace Watanasuparp, VP of Residential Lending, Citizens Bank N.A.
Amy Bonitatibus, Chief Marketing & Communications Officer, Chase Home Lending
Grant Wise, President & Co-Founder, Witly
Lisa Fong, SMB Marketing Lead, Pinterest
[Moderator] Kristin Messerli, Managing Editor, Mortgage Women Magazine
Networking & Snack Break
3:00PM - 4:30PM
Deep Dive Sessions at the VaynerMedia Cabana (first come, first serve):
Personal Branding (3:00PM - 3:45PM)
Join Lindsay Blum, Head of VaynerTalent, for a deep dive on personal branding in 2019. In this 45 minute session, a group of 10-15 will be taken through an interactive workshop and learn how to build awareness and equity around your passions, stories, and skills in a way that drives future business opportunities. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Creative (3:45PM - 4:30PM)
Join Steve Babcock, VaynerMedia's Chief Creative Officer, for an interactive 45 minute session that teaches you how to create and produce effective creative for the now. This session will cover how to effectively market yourself and your business in today's fragmented landscape, how to hook consumers, how to create content that works, and more. Sign-up will take place at the VaynerMedia cabana on January 17 (first come, first serve).
Closing Keynote with Gary Vaynerchuk
4:30PM - 5:00PM
*Schedule subject to change
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